Customer Experience Enhanced With New Facility, Cabin-Creation Technology

Gulfstream Aerospace Corp. today announced it has opened a sales and design center at the company’s facility in Dallas. The 9,300-square-foot (864-square-meter) center enhances the customer experience during the sales and design stages of a Gulfstream business jet by allowing them to see and evaluate potential paint schemes, cabin layouts and interior cabin selections.

Gulfstream Dallas encompasses more than 420,000 square feet (39,019 square meters) and comprises a completions center for Gulfstream mid-cabin aircraft — the new super mid-size G280 and the wide-cabin, high-speed G150 — and a service center for all Gulfstream aircraft.

“With the entry-into-service of the G280, we wanted to offer mid-cabin customers cabin-design capability at the same location where their aircraft is being completed,” said Tray Crow, director, Interior Design. “What they will find is a clean and neutral space that is comfortable and conducive to the process of choosing an aircraft and personalizing its interior to suit their needs.”

The centerpiece of the Dallas Sales and Design Center is a material showroom filled with leathers, fabric swatches, carpet samples and veneers as well as examples of cabin amenities.  Using a state-of-the-art, mobile visualization application called DesignBook™, which Gulfstream first demonstrated to customers at the 2012 National Business Aviation Association Meeting & Convention in Orlando, Fla., customers and company personnel can also experiment with various cabin configurations, colors and fabrics.

DesignBook is also available at Gulfstream’s Savannah Sales and Design Center, a similarly equipped 17,900-square-foot (1,663-square-meter) facility that opened in June 2007.

“This technology enables our Interior Design teams to create a highly realistic rendering of a cabin in real time,” Crow said. “With the click of a mouse or touch of a screen, customers can see how different fabrics and colors look together in a particular cabin configuration. We can adjust and refine until the customer gets the desired interior.”

The Gulfstream Dallas Sales and Design Center is staffed by designers, Completion Sales executives and support staff.