Toulouse-based turboprop aircraft manufacturer ATR today delivered to Brazil’s Azul Linhas Aéreas an ATR 72 painted pink, symbolizing the promotion of breast cancer awareness. On its fuselage, the aircraft will promote FEMAMA, a Brazilian non-profit organization dedicated to fighting the disease. In addition, ATR and its suppliers involved in the organization of the delivery of the aircraft will contribute funds for the Toulouse Cancer Campus. These funds will finance a breast cancer promotion campaign during the next edition of ‘Pink October’, an annual international awareness event.

When the pink ATR arrives in Brazil, the airline will also conduct, during one week, awareness initiatives on breast cancer screening and self-examination procedures at the Brazilian airports where the pink ATR will land. These initiatives will include conferences given by FEMAMA volunteers and the distribution of informational brochures, which will also be available on board the aircraft.

Pink, the characteristic color of the city of Toulouse, which is the birthplace of both ATR and the center of excellence for cancer research, insired the name of the aircraft: ‘La ville rose’ or ”the pink city’. All the female personnel of ATR, FEMAMA’s president and women representatives of local and regional institutions attended this special event.

Source: ATR press release