As Continental Airlines Inc. and United Airlines await government approval of their merger, the two carriers are making some refinements to their combined brand.
Their new logo features the combined company’s brand name in capital letters, UNITED, joined with the global mark which has represented Continental’s brand image since 1991.
On the aircraft, livery will continue to have the global mark as well as the blue-gold-white globe image on the tail, along with the new capitalized “UNITED†on the fuselage.
The previous logo and livery had the word “United†in lowercase letters.
Source / Read more: Continental, United unveil new logo – Houston Business Journal
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