Virgin Blue introduces new ATR aircraft to boost regional strategy

Virgin Blue Group today announced it will introduce up to 18 fuel efficient ATR72 turboprop aircraft as part of the recently announced strategic alliance with Skywest airlines.
Virgin Blue Group Chief Executive Officer and Managing Director John Borghetti said the first four of the ATR Turboprop 68 seater aircraft would be introduced from the middle of 2011, with a further four to arrive next year.
“The ATR is the best aircraft to operate on regional routes throughout Australia. It provides the greatest fuel efficiency and passenger comfort for this category of aircraft. “The ATR will form the foundation of our regional network plans, with the first six ATRs replacing our current Embraer E170 fleet and the additional aircraft flying to new regional destinations.”
The alliance will see both airlines codeshare on a number of sectors and allow Velocity members to earn and redeem points. ATR Chief Executive Officer Mr. Filippo Bagnato said ATR was extremely pleased to be selected for this important development of the Virgin Blue Australian regional network and to be associated with such prestigious airline partners as Skywest Airlines and Virgin Blue.
“The ATR72, with its low operating cost, proven high reliability and superior passenger comfort, is ideally suited for the shorter regional routes in Australia and to fulfill Virgin Blue’s growth in these markets,” Mr Bagnato said.
The ATR72 aircraft produces between 45 and 50 per cent lower CO2 emissions and consumes 40 to 45 percent less fuel on typical regional sectors, when compared to the Embraer E170 jet.
Under the wet lease arrangement, Skywest will provide the technical and cabin crew and source the maintenance provider of the fleet.